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Marshall McLuhan Revisited

 

– A Centennial Conference on Marshall McLuhan’s contributions to media theory and vision of a new media society

The Fritt Ord Foundation invites the public to the seminar 'Marshall McLuhan Revisited' on Tuesday, 12 April 2011, from 10.00–16.00 at Uranienborgveien 2 in Oslo.

New generations are once again discovering McLuhan’s ideas, and older generations are reconsidering them in the light of a broader perspective on his contribution. McLuhan’s astonishing eclecticism and vision remain fascinating, if confusing, axial points for thoughts on the modern world, including its means of perception and communication. In this seminar, international scholars address McLuhan’s far-reaching theories of the media as related to changes in culture and technology.

Programme:

From 10 a.m. to 12.30 p.m

Terje Rasmussen, Department of Media and Communication: Introduction



Joshua Meyrowitz, Department of Communication, University of New Hampshire, Durham:
"Marshalling McLuhan for Medium Theory in the New Millennium"

Comments: Liv Hausken, Department of Media and Communication, University of Oslo



Mike Sandbothe, author, former professor of Media Philosophy, University of Fine Arts, Berlin:
"Spiritual media philosophy. Considerations following McLuhan"

Comments: Knut Lundby, Department of Media and Communication, University of Oslo



From 1.30 p.m. to 4 p.m.

Jay David Bolter, Wesley Chair of New Media, Georgia Institute of Technology:
"Clement Greenberg, John Lennon, Marshall McLuhan, and the legacy of popular modernism"

Comments: Helge Rønning, Department of Media and Communication, University of Oslo



Wolfgang Ernst, Institute for Musicology and Media Studies, Humboldt University:
"Printed letters, acoustic space, real time internet: The message of current communication media, deciphered with and beyond McLuhan"

Comments: Eivind Røssak, Department of Media and Communication, University of Oslo




Speakers:

Jay David Bolter holds the Wesley Chair in New Media and is Co-Director of the Wesley Center for New Media Research and Education at Georgia Tech. He is the author of Remediation: Understanding New Media (with Richard Grusin, 1999), Writing Space: The Computer, Hypertext, and the History of Writing (1990/2001), Windows and Mirrors: InteractionDesign, Digital Art and the Myth of Transparency (with Diane Gromala, 2003).

Wolfgang Ernst is professor and Chair at the Institute for Musicology and Media Studies, Humboldt University (Berlin). He is author of several works in the area of media archeology and archiving, including Das Rumoren der Archive: Ordnung aus Unordnung (2002, in Swedish: Sorlet från arkiven, 2008), Im Namen von Geschichte: Sammeln, speichern (er)zählen (2003), Das Gesetz des Gedächtnisses. Medien und Archive am Ende (des 20. Jahrhunderts) (2007).

Joshua Meyrowitz is professor of media studies in the Department of Communication at the University of New Hampshire in Durham. He is author of the award-winning No Sense of Place: The Impact of Electronic Media on Social Behavior (1985), in which the transformative power of electronic media is explained by blending medium theory with situationism. Also in later works, Meyrowitz explores the power of television and electronic media in blurring traditional distinctions and enhancing new forms of experience.

Mike Sandbothe is a media philosopher, working as an author, cultural advisor, and Feldenkrais teacher. Former professor of Media Culture Studies (Jena University), Media Philosophy (University of Fine Arts Berlin and Aalborg University). He is the author of several works in the area of media philosophy and pragmatism, including The Pragmatic Turn (2004), Pragmatic Media Philosophy (2005), and The Temporalization of Time (2001).

Co-organiser: Department of Media and Communication, University of Oslo

Tom Wolfe

Tom Wolfe on Marshall McLuhan

For Tom Wolfe’s 22-minute presentation of McLuhan’s life and work, see www.marshallmcluhan.com, follow Marshall McLuhan Speaks, and then Introduction, where you first will have the famous scene from Woody Allen’s Annie Hall before the Tom Wolfe item.


Articles by Joshua Meyrowitz:

Media Evolution and Cultural Change

Multiple Media Literacies

Medium Theory. An Alternative to the Dominant Paradigm of Media Efforts

Power, Pleasure, Patterns: Intersecting Narratives of Media Influence

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